PORTRAIT is an original gift, a connection that changes the recipient, a magic ability to make a difference. It’s something that any of us can play with.
Portrait creates meaning. With stunning details, Portrait creates visual sense making. The real core of Design Thinking.
PORTRAIT interacts with others architectural moods, giving a platform to create something new, something Transitional.
Starting from a traditional background, a kind of “Back to Country”, it moves quickly to an extremely “contemporary” mood, ideal for the today “New Modern”.
PORTRAIT is the search for a magical balance. Intuition and logic. Concept and execution. Playfulness and formality. Control and empowerment.
Traditional hierarchies will not survive long.
The today generation of design implies to know how to roll with change.
PORTRAIT is the new language
It doesn’t follow instructions or a manual book. Instead, it is the very human act of creating the uncreated, at a human level.
Although being a masterpiece of technology and functional modularity, Portrait is the opposite of trigonometry.
